12 Best Mascaras For Older Women That Lift Every Lash


Time to read 5 min


Finding the best mascara for older women can sometimes feel like navigating through a sea of options only designed for younger women. The beauty industry has focused on youthful trends and aesthetics, which can make it challenging for mature women to discover products tailored to their unique needs.

However, it feels good knowing that as the demand for age-inclusive beauty solutions grows, so does the industry's willingness to diversify its offerings. Let's get into this well-researched list!

12 Best Mascaras For Older Women

1. Tower 28

tower28 lengthening mascara for older women
before and after tower28 mascara for older women

This mascara from Tower28 has amazing reviews and is told to be perfect for mature eyes. Someone in the reviews said, "So happy this mascara is safe for sensitive eyes! The lash lift is amazing! The wave mascara definitely makes some pretty eyes waves. I love how it make my eyes look more pretty and big."

2. Benefit Cosmetics

older women wearing two coats of benefit mascara on eye lashes
Benefit Cosmetics

This mascara is catered to mature women with thinning lashes! One verified buyer said, “Love Benefit eye products! This new mascara left my thin lashes looking like I have a natural extension!! Lifted, curled, and voluminous. Absolutely a fan of this!" ”

3. Thrive Cosmetics

thrive cosmetics liquid lash extension for mature eyes
Thrive Cosmetics

After hours of research, this was the mascara that was mentioned most for mature women. It has a Flake-Free Tubing Technology™ to dramatically lengthen each lash from root to tip. Also has an Orchid Stem Cell Complex™ to give you longer and healthier lashes. Also, dermatologist + ophthalmologist tested and approved so it's great for sensitive eyes!

4. Loreal Paris

L’Oréal Paris Makeup Double Extend Beauty Tubes Lengthening 2 Step Mascara, Black, 1 Tube

The Double Extend® Beauty Tubes™ Mascara is rated top 10 for mature eyes. It has a base coat infused with Ceramide R and D-Panthenol that protects and strengthens lashes. The actual mascara itself gives you long lashes to amazing new heights. It is also said to not clump or get flakey. Ophthalmologist and allergy tested so it is great for sensitive eyes and contact lens wearers. Looking for a brush for your cream blush? Check out these best-selling brushes for cream products.

5. Chanel

LE VOLUME DE CHANEL Mascara in black free gift with purchase
african american women wearing chanel mascara for mature eyes

This mascara has amazing reviews. And $38 for Chanel is pretty good .Someone said, "Is it expensive? Yes. Is it worth it? 1000 times yes!!!! I've tried other mascaras after my first tube and nothing quite compares for me. I absolutely LOVE this stuff, and the fact that it lasts a long time helps with the price tag"

6. Charlotte Tilburry

Pillow Talk Push Up Lashes Volumizing Mascara For Mature Women

Someone in the reviews said, "This mascara is for all lash types, but I highly recommend it for mature eyes-lashes. Exquisite Mascara/great for thin lashes." Do you have olive skin? Check out these best-selling foundations for olive undertones.

7. Bobbi Brown

Bobbi Brown Smokey Eye Mascara tube brush

Bobbi Brown is known to have amazing products overall catered to more mature skin and lashes. People speak very highly of this mascara and the reviews can vouch for that.

8. Loreal

Loreal Telescopic Lift Washable Mascara for mature women

This is known to be the best drugstore mascara for mature eyes. Over 16,000 4.5-star reviews. It's available on Amazon Prime too! 10,000 BOUGHT JUST THIS PAST MONTH~

9. Lancome

Lancôme Dèfinicils High Definition Lengthening Mascara

This mascara has amazing reviews. One said, "Great Mascara - Especially for Skinny Lashes...I have tried several mascaras for very skinny (more mature) lashes. This is the only one that truly does the job and does not smear or crumble. ...Looking for navy blue mascara...I have had trouble finding a navy mascara that isn't bright blue. Lancome has made a mascara that goes on nicely, lasts a long time and is a color that makes sense for a more mature eye.".

10. Merit Beauty

MERIT Clean Lash Lengthening Tubing Mascara for mature women

Tubing mascara is termed to be perfect for mature women because of the shape of the brush.. It allows you to get every lash without it clumping. This MERIT mascara is said to do exactly that. Don't believe me? Ask the founder of Merit Beauty who is in her 40's that loves and uses every product daily.

11. Dior

24h Dior Buildable Volume Mascara - Lash-by-Lash Definition for mature women
before and after of dior mascara being used for mature women

This mascara has over 1,000 4.5-star reviews.

12. Rare Beauty

rare beauty mascara volumizing
Rare Beauty

A women that is 70 years old said, "Only mascara that can keep my straight short eyelashes long and up!" .

Embracing Mature Beauty

In recent years, there has been a growing movement towards embracing beauty at every age and stage of life. Many cosmetic brands are recognizing the importance of catering to the specific concerns and desires of older women.

From skincare to makeup, a more inclusive approach is emerging, aimed at celebrating the changes in skin texture that come with age.

Mascara, being a staple in almost everybody's makeup routine, has been an emerging cosmetic catered to older women.

Innovative cosmetic brands are now inventing mascaras that not only enhance lashes but also incorporate ingredients that will keep your lashes healthy long-term. These products are formulated to provide volume, length, and definition while keeping in mind mature and sensitive skin/texture.

When searching for mascara that resonates with older women, key factors to consider include:

1. Formulation: Look for mascaras enriched with nourishing ingredients like stem cells, peptides, and oils such as castor oil to promote lash health and prevent brittleness.

2. Tubing: Mascaras with tubes offer curl-enhancing and lifting properties allowing you to get every little lash. This will also help open up the eyes and provide a youthful, wide-awake appearance.

3. Smudge-Resistance: As your skin matures overtime, the texture will also change and smudging can become very common. You always want to find a mascara that is long-lasting and smudge proof but also easy enough to take off at the end of the day.

4. Hypoallergenic and Sensitive-Skin Friendly: As you skin matures, it's very common for your skin to also become more sensitive. Choosing mascaras that are hypoallergenic and ophthalmologist-tested are perfect because they can help prevent irritation.

In this blog post, we did hours of research on Instagram, TikTok, and the Internet to find some of the best mascaras for older women. And the best part, they are reviewed and loved by older women! We went through endless videos, posts, websites, and revives to find the best mascaras for older women.

And all the mascaras mentioned in this blog post also check off all key factors mentioned above.

Okay, now let's get to the important stuff! Here are the best mascaras for older women.

best mascara for mature sparse lashes

As we age, our hair becomes thinner, and that includes our lashes as well. The gradual thinning of lashes is a natural part of the aging process, due to the decrease of essential proteins, hormonal changes, and a slower rate of cell regeneration.

For those looking to have the appearance of fuller lashes, it's important to look for specific mascara brands or collections that cater specifically for mature and thin lashes. Based on the reviews of Prime Prometics seem to best the best mascara for seniors. Many women above the age of 50 have raved about the formula and the way it lifts up their sparse lashes. Another great mascara for aging lashes is the Jones Road mascara. It's not only a great option for mature lashes, but it's a great mascara for sensitive eyes. 

Another popular mascara for older women is the tubing mascara for Merit. Not only is it formulated with clean ingredients (no chemicals), but it is known to lift every sparse lash you might have. 

If you're someone who has pale skin, check out these blush shades that are catered for pale skin tones!

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